Sponsorship Opportunities

Illuminated nightly parade boasts spectacular floats with animation and dazzing costumes, plus lots of State Fair favorites. This year's Fair celebrates the return of Big Tex and more than 125 years of food, fun and timeless traditions. The evening parade is one of the great traditions. Free each evening at 7:15 p.m., the parade provides an opportunity for name placement on each float. Opening day festivities include a downtown Dallas parade.

The State Fair operates 12 tram units to transport fair visitors.  The trams are primarily used to transport visitors to and from the gates to the parking areas.  When in-park crowds permit, the trams will operate visitors inside the grounds.  Each tram unit has high-visibility signage placed on top of each tram car, so each tram serves as a rolling billboard. If the sponsor has a destination inside the fairgrounds to promote, the trams are an excellent traffic driver.

The popular State Fair Food Court is home to 27 concession operations and is constantly buzzing with activity.  There are approximately 100 picnic tables placed within the Food Court.   The Food Court offers lot of great branding opportunities through signage placement throughout.  In addition, there is ample room for a company to activate within a space of approximately 10’ x 15’. 

The Pan-American Arena plays host to the always popular Dog Shows and Pig Races.  In addition, the arena will host a new attraction in 2013, the Ostrich Races.  The featured dog show is a high-flying trick show called “Jump!”  Pig Races and Ostrich Races will occur three times daily.  The Pan Am Arena hosts ten shows daily and provides multiple signage branding opportunities.

The “Texas Skyway” is a state-of-the-art, gondola-style aerial transportation system.  This high-visibility attraction soars 60 feet above the Midway and runs approximately 1,800 ft.  The attraction can carry up to 4,500 fairgoers per hour.  Sponsor logo recognition will be included on each of the system’s 34 gondola cars, on the loading stations, and on the operating staff’s apparel.

The State Fair introduced the new Beer Garden in 2011 with excellent results.  The area  provides fairgoers with the opportunity to sample and purchase a wide variety of beer labels, with an emphasis placed on imported products.

Large-gauge model trains rumble through tunnels, over trestles and past Texas landmarks made from plants and other natural materials. Sponsors will be identified on signage throughout the train’s track.  The Garden Railway will be a featured attraction at the 2013 State Fair due to its high-traffic location in the popular greenhouse built on the heart of the Midway.

The exclusive sponsor of all E-Mail Newsletters sent to the State Fair’s e-mail database will provide featured positioning for special promotional announcements/offers. The sponsor’s logo will also be present on the State Fair’s homepage (BigTex.com) adjacent to the e-mail newsletter sign-up feature.

The BMX Bike Stunt Show is a fairgoer favorite, drawing big crowds and thrilling audiences for each of its three daily (except Thursday) shows.  Extensive signage lining the performance area, logos on the stunt team’s uniforms, and sponsor announcements will provide great exposure to the show’s sponsor.

Ideal for any business concerned with children and families.  The ID Wristbands provide the sponsor with 100,000+ impressions and the sponsor name is included on a sign located above the door to the Corral.  The Corral is located in the heart of the Midway, probably the highest traffic area of the fairgrounds.

The State Fair has two new color LED electronic message boards which are located along two of the busiest thoroughfares in the park (Nimitz Ave. & Coliseum Dr.), the electronic message boards scroll information about fair attractions and show times throughout each day of the fair.  A static ad panel is located on the back side of the Coliseum Dr. board to give sponsor recognition, and 10 minutes of every hour are devoted to communicating specific messages from the boards’ sponsor.

At the Fair? You bet. The State Fair of Texas Wine Garden offers visitors a number of reasons to stop by. It's a good place to relax, people-watch, learn about wine, sample wine or, on weekends, a place to enjoy live jazz, a glass of red or white and some cheese and fruit.  Wine tastings are held daily; prices start at 2 coupons, depending on what's being poured.  Wine by the glass and wine-paired snacks are for sale.

An exciting true West venue with education and demonstration by one of the country’s top equine teachers and riders. Robert M. Liner and the In Line Team perform 4 times daily, featuring all breeds and types of horses, from the wild mustang to the exotic Arabian to the all-around Quarter Horse. Daily, in the Ranch Arena.

BABY CARE STATIONS

The State Fair has three Baby Care Stations strategically placed around the Fairgrounds.  The goal is to provide mothers with young children with a clean, private location suitable for diaper changing, nursing, and relaxing.  The Baby Care Stations are surrounded by picket fencing and clearly marked with signage as a designated area for mothers.

Sponsor would be featured on the exterior and interior signage at the two State Fair First-Aid stations on grounds and the mobile ambulances, which service the grounds during fairtime.

A part of the famous “State Fair Auto Show,” the “Classic Corral” features collections of mint-condition vehicles for fairgoers to admire. Mustang, Corvette, and Mercedes-Benz Clubs are a few of the featured collectors on display. The outdoor “Classic Corral” is open on the four weekends (and selected weekdays) of the State Fair.  Display space adjacent to the Corral is available for the title sponsor.