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Sponsorship Benefits
Promotional benefits will vary depending on the size of the sponsorship package and the venue sponsored. Below is a listing of some of the potential promotional benefits:
Tickets, VIP Parking Passes: Mutually agreed-upon number of complimentary State Fair tickets, VIP Parking Passes for employee, client use.
Category Exclusivity: Capture our visitors' undivided attention.
Promotional Rights: Develop effective promotions in conjunction with the State Fair of Texas (i.e. admission discount programs).
On-Site Signage: at your sponsored venue.
24 Days of Targeted Sampling & Display (additional fee may be required): Outdoor exhibit space can be arranged for your company to display and sell products, sample, distribute literature, conduct consumer research, solicit product feedback and build your database.
State Fair Official Visitor Guide: Information about sponsored event included in Guide and, if applicable, show times listed in Daily Events Calendar within the Guide (600,000+ distributed at gates and information booths).
McDonald's State Fair Trayliners & Bagstuffers: Major attractions and their sponsors enjoy featured positioning on McDonald's State Fair trayliners (750,000) and bagstuffers (1 million).
Newspaper Advertising Campaign: Logo inclusion in State Fair ads placed in The Dallas Morning News and the Fort Worth Star-Telegram.
Web Site (BigTex.com): Hot link, logo identification and information about your sponsored attraction at State Fair official web site bigtex.com.
State Fair Master Calendar: Listing on State Fair master calendar used for media assignments. Distributed to all D/FW media outlets.
Big Tex Mentions: Daily mentions by Big Tex (the 52 foot tall symbol of the SFT, the world's tallest talking cowboy and a widely-recognized Texas icon).
In-Park Electronic Billboards: Identifications of sponsor, show and times throughout each day of the fair.
| 2/26/2013 |
| Big Tex gives a hand to all his fans! |
| 2/8/2013 |
| (Re)building an icon |
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