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AUTO SHOW AT A GLANCE

EVENT: State Fair of Texas Auto Show
BACKGROUND: The State Fair of Texas has had new vehicle displays since 1904. Today’s version of the show was established after World War II. Since 1989, the Auto Show has grown from 84,000 sq. ft. to encompass two buildings, an outdoor truck area and 300,000 sq. ft. of cars, activities and entertainment.
LOCATION: State Fair of Texas – Dallas, Texas
MEDIA DATE: Thursday, Sept. 27, 2007
SHOW DATES: Friday, Sept. 28 – Sunday, Oct. 21, 2007
HOURS: 10 a.m. to 10 p.m.
MEDIA COVERAGE: Coverage of the State Fair Auto Show has always been generous. The show continues to be the site for exclusive, international launches, including last year’s reveal of the Chevrolet Silverado, GMC Sierra, the GMC Sierra HD, the Chevy 2500 HD and the 2008 Ford Super Duties.